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UW-Madison: Outcomes Assessment
Introduction
Assessment Strageties and Instrumentation
Assessment Instrumentaion Table
Campus Based Assessment Planning Resources
Summary
UW-Madison Assessment Council

ASSESSMENT STRATEGIES & INSTRUMENTATION

Universities, schools, colleges, and departments at UW-Madison have traditionally engaged in a wide variety of evaluation processes for their major programs of study such as qualifying and course examinations, teaching evaluations, course evaluations, and program reviews. Recently, the use of additional evaluative methods and instruments for measuring student outcomes are being added as effective means of assisting faculty and departments in determining whether students are achieving the educational goals and objectives. All of these forms of evaluation produce a variety of results attempting to measure student learning and progression in the academic major.

During the 1996-97 academic year, departments incorporated a wide variety of evaluative assessment strategies and techniques. For some departments, developing assessment plans provided faculty with an opportunity to formalize existing assessment practices while adding new assessment initiatives and adjustments to strengthen academic programs. For other departments, this opportunity created a forum for reviewing curricular and programmatic needs and for determining essential educational goals and objectives that their students are expected to achieve.

In developing assessment strategies, departments, schools, and colleges have identified an assortment of useful instruments and methods. The most commonly adopted assessment methods include:

  • Student Surveying & Exit Interviewing
  • Alumni & Employer Surveying
  • National standardized tests
  • Locally devised examinations
  • Capstone courses
  • Embedded testing
  • Pre-test/post-test student assessment
  • Portfolios of student work evaluations
  • Graduate student and senior essays, projects, and/or thesis
  • External reviews by peers
  • Professional accreditations
  • Performance evaluations

    Many of the most useful departmental assessment strategies have incorporated a combination of several of these methods into their plan to assess student learning over a period of years. By using an assortment of assessment techniques, departments are able to conduct a more comprehensive analysis of student achievement, satisfaction, and curricular effectiveness.

    Student Surveying & Exit Interviewing

    Student surveys and exit interviews have been identified by various schools, colleges, and departments as useful instruments at the outset of assessment programming for assessing student achievement and satisfaction. Questioning students during and near completion of academic programs about the strengths and weaknesses of the program can provide essential feedback for making curricular enhancements and recognizing programmatic problems. For many departments, surveys are seen as a good way to gauge student perceptions of the major. UW-Madison departments, schools, and colleges using student surveying and exit interviews include:

    Schools & Colleges

    Business (Senior Assessment Survey, Graduating Master's survey)
    Journalism and Mass Communications (Undergraduate students survey)
    Medicine (End-of-year student questionnaire)
    Nursing (Graduating seniors and ETS program assessment survey, graduate students)
    Pharmacy (Exit interviews)
    Veterinary Medicine (Student questionnaire)

    Departments
    African Languages (Graduate student survey)
    Art History (Exit interviewing for undergraduate and graduate students)
    Astronomy (Exit interviews)
    Atmospheric and Oceanic Sciences (Student questionnaires and exit interviews)
    Bio. Syst. Engineering (Exit interviews)
    Botany (Since 1996-97: Exit interviewing and surveys)
    Chemical Engineering (Exit interviews)
    Civil and Environmental Engineering (Focus groups and graduating senior interviews)
    Communication Arts (Exit interviews)
    Communicative Disorders (Student surveying)
    East Asian Languages (Exit interviewing for seniors)
    Electrical and Computer Engineering (Exit interviews and senior surveys)
    English (Undergraduate student questionnaire)
    Entomology (exit interview)
    Forest Ecology and Management (exit interview)
    French and Italian (Undergraduate and graduate student questionnaires)
    German (Student surveying and exit interviewing for graduates and undergraduate)
    Geography (Exit interviews)
    Geology and Geophysics (Exit interviews)
    Hebrew and Semitic (Graduate student questionnaire and exit interview for seniors)
    History of Science (Senior surveying and exit interviewing for undergraduate students)
    Industrial Engineering (Exit interviews and senior surveys)
    Materials Science and Engineering (Exit interviews and senior surveys)
    Mathematics
    (Exit interviewing)
    Mechanical Engineering (Exit interviews with graduating seniors)
    Meat and Animal Science (Exit interviewing)
    Nuclear Engineering and Engineering Physics (Exit interviewing)
    Nutritional Sciences (Undergraduate student survey)
    Philosophy (Senior and graduate student questionnaires)
    Physics (Exit interviewing of graduating seniors)
    Plant Pathology (Exit interview)
    Political Science (Graduate student survey)
    Rehab. Psych & Special Educ. (Student evaluations)
    Rural Sociology (Exit interview)
    Scandinavian Studies (Graduate and undergraduate student exit interviews)
    Slavic Languages and Literature (Undergraduate students)
    Social Work (Exit survey for undergraduates)
    Southeast Asian Studies (Exit survey for undergraduates)
    Spanish and Portuguese (Graduate student survey)
    Statistics (Exit senior survey)
    Women's Studies (Undergraduate student survey)



    Alumni & Employer Surveying

    Alumni and employer surveys are an effective way to measure programmatic qualities from former students and many external constituencies. They are also a useful way to generate data about student preparation for professional work and curriculum relevancy. A number of schools and colleges are using or anticipate using alumni and employer surveys as a way of determining a variety of educational and programmatic objectives.

    UW-Madison departments, schools, and colleges using or student surveying and exit interviews include:

    Schools & Colleges
    Business (Career Center recruiter evaluation survey)
    Education (Alumni survey, 3 years out)

    Nursing (Alumni survey)
    Pharmacy (Alumni survey)
    Veterinary Medicine (Alumni survey)

    Departments
    Agricultural/Applied Economics (Alumni survey)
    Animal Sciences (Exit interviews)
    Art History (Alumni survey)
    Atmospheric and Oceanic Sciences (Alumni survey)
    Biology Core (Alumni survey)
    Bio. Syst. Engineering (Alumni and employer survey)
    Botany (Alumni survey)
    Civil and Environmental Engineering (Alumni survey, 3 yrs. out)
    Communication Arts (Alumni survey)
    Communicative Disorders (Employer surveying)
    Computer Sciences (Alumni questionnaire)
    Forest Ecology and Management (Alumni and employer surveys)
    Geology and Geophysics (Alumni questionnaire)
    Hebrew and Semitic (Alumni survey, 3 yrs. out)

    History (Alumni survey)
    Industrial Engineering (Alumni survey)
    La Follette Institute (Employers and alumni survey)
    Landscape Arch. (Alumni and employer surveys)
    Mechanical Engineering (Alumni surveys, 3 yrs. out)
    Nutritional Sciences (Alumni and employer surveys)
    Physics (Alumni survey)
    Psychology (Alumni survey)
    Slavic Languages and Literatures (Alumni survey, 3 yrs. out)
    Social Work (Alumni survey)
    Soil Science (Alumni survey)
    Zoology (Alumni survey)

    National Standardized Tests

    Nationally standardized multiple-choice tests have been identified as a good means of evaluating student outcomes in many programs and disciplines. National examinations and standards enable faculty to use assessment results as comparative tools to monitor the progress of their students in many academic areas. UW-Madison departments, schools, and colleges using national standardized tests include:

    Schools & Colleges

    Law (Student success on the Bar Examination)
    Medicine (Clinical examinations)
    Nursing
    Pharmacy (Student performance on national Pharmacy and state licensure examinations are analyzed
    annually)


    Departments

    Biochemistry
    Bio. Syst. Engineering
    French and Italian (Undergraduate student proficiency test)
    Kinesiology
    Nutritional Sciences
    Spanish and Portuguese (National standards)


    Locally Devised Examinations


    Locally developed examinations are a good means of evaluating student outcomes in many areas. A well-constructed and carefully administered test that is graded by two or more judges for the specific purpose of determining student achievement is a widely accepted and popular instrument for assessing most majors. UW-Madison departments, schools, and colleges using locally developed examinations include:

    Schools & Colleges

    Medicine (Clinical examinations)

    Departments
    Classics (Qualifying examinations for graduate students)
    German (Review of Locally Devised Master's Examination, Graduate Students)
    Southeast Asian Studies (Oral proficiency examination)
    Statistics


    Capstone Courses


    Capstone courses are potentially significant assessment tools because they integrate knowledge, concepts, and skills associated with an entire sequence of study in a program. While some departments already have capstone courses in place making it easier to incorporate assessment practices, others are introducing these courses for the first time. It is anticipated by the department implementing capstone courses that assessment information obtained from students in the course will provide valuable data for addressing program improvements. UW Madison departments using capstone courses include:

    Departments
    Atmospheric and Oceanic Sciences
    Bio. Syst. Engineering
    Comparative Literature (Seminar for undergraduate students)
    English (Undergraduate students)
    Entomology
    Forest Ecology and Management
    Geography (Undergraduate students)
    Hebrew and Semitic (Undergraduate students)
    History of Science (Undergraduate students)
    Landscape Arch.
    Meat and Animal Science
    Plant Pathology
    Psychology(Senior course)
    Rural Sociology

    Soil Science

    Embedded Testing

    Embedded testing is a method of assessment that has proven to be effective and efficient because of the limited amount of time required to implement the process. In this method, questions intended to assess student outcomes are incorporated or embedded into final exams, research reports, and term papers in higher-level courses. The questions are then evaluated by two or more faculty to determine whether or not the students are achieving the prescribed educational objectives. UW-Madison departments using capstone courses include:


    Departments
    Biology Core (Final examination for undergraduate students)
    Bio. Syst. Engineering
    East Asian Languages and Literature (Undergraduate students)
    Mathematics (Undergraduate students)

    Philosophy (Undergraduate students)
    Scandinavian Studies (Undergraduate students)
    Soil Science

    Portfolio of Student Work

    Using portfolios as an assessment method takes advantage of work students already are scheduled to do in class. In most cases, portfolios are characterized by collections of student work that exhibit to the faculty and the student the student's progress and achievement in given areas. Included in portfolio assessments may be research papers, reports, essay and multiplechoice examinations, self-evaluations, personal essays, journals, etc. The information is most often gathered in class but also can be collected as out-of-class assignments. A number of departments and schools and colleges are either using or planning on using portfolios to assess student learning in the major. Among the departments, schools, and colleges that are collecting student portfolios include:

    Schools & Colleges
    Pharmacy

    Departments
    Classics (Undergraduate students)
    Communication Arts (Teaching and student portfolios)
    Comparative Literature (Graduate student)
    East Asian Languages and Literature (Undergraduate and graduate students)
    English (since 1996-97: Major writing exams from undergraduate students randomly collected)
    History (Undergraduate students)
    Scandinavian Studies (Undergraduate students)
    Slavic Languages and Literatures (Undergraduate students)
    Spanish and Portuguese (Undergraduate students)
    Theatre and Drama (Undergraduate students)

    Women's Studies (Undergraduate students)


    Graduate Student and Senior Essays, Projects, and/or Thesis

    A graduate student or senior thesis, research project, or performance paper that is structured by the department to give students an opportunity to demonstrate a mastery of an array of skills and knowledge appropriate to the major or have proven to be useful assessment instruments. By evaluating a number of such projects, departments are able to discern general patterns of student performance that might lend insight into the strengths and weaknesses of the program as a whole. UW-Madison departments using student essays, projects, or thesis include:


    Departments
    Atmospheric and Oceanic Sciences
    Classics (Master's papers periodically reviewed)
    Comparative Literature (Honors thesis for undergraduates)
    French and Italian (Undergraduate student paper evaluations, randomly selected)
    German (Periodic review of graduate student doctoral dissertations)
    History (Undergraduate students, Honors Thesis)
    History of Science (since 1996-97: Scholarly paper comparisons for graduate students)


    External Reviews by Peers & Outside Evaluators

    Peer review of academic programs is a widely accepted method of assessing curricular sequences, course development and delivery, and the effectiveness of faculty. Using external reviewers is a useful way of analyzing whether student achievement correlates appropriately with departmental objectives and goals. In numerous instances, recommendations by skilled external reviewers have been instrumental in identifying program strengths and weaknesses. Departments, schools, and colleges that have successfully used external reviewers or are planning of using them for assessment purposes include:

    Schools & Colleges
    Journalism (since 1996-97)

    Departments
    Classics (Undergraduate students)
    History of Science (Every 5-10 years, graduate education)

    Professional Accreditations

    Many professional accreditation associations require that their academic members use a variety of assessment instruments to measure student and programmatic achievement. Professional schools and colleges face increasing pressures from accreditation agencies and other peer agencies to change academic programs to better coordinate national and regional curricular requirements. Information derived from these assessments allows these associations, departments, and faculty to compare and contrast academic strengths and weaknesses of various programs, schools, and colleges. Even though much of the assessment data is gathered to meet externally prescribed specifications, it is possible for academic units facing these externally driven pressures to use existing assessment techniques and results for internal programmatic improvements.

    At UW-Madison, a number of departments, schools, and colleges undergo periodic accreditation reviews and use these as an ongoing source of assessment data. The Schools of are required to use national outcomes assessment methods to assess student learning and program success. In these instances, Nursing, Pharmacy, and Engineering have many externally defined educational goals and objectives that need to be regularly addressed in addition to the objectives established by their own departments and faculty. UW-Madison schools and colleges using performance evaluations include:

    Schools & Colleges
    Engineering
    Law
    Nursing
    Pharmacy


    Performance Evaluations

    Performance evaluations have been used by faculty as a kind of pre-test/post-test assessment of student skills and knowledge. Disciplines that have traditionally demonstrated difficulty in developing adequate information about student learning such Theatre, music, and art have had significant success in using performance evaluations as assessment tools. UW-Madison departments, schools, and colleges using performance evaluations include:


    Schools & Colleges

    Medicine (Performance evaluations for graduates in residency)

    Departments

    Theatre and Drama (Undergraduate students)





    Assessment in General Education - Communication and Quantitative Reasoning

    In 1990, this university began outcomes assessment in communications and quantitative reasoning skills with a program in the junior year. The aim of the program was to determine skill levels in these academic areas as students entered their major fields of study. Results obtained from these assessment efforts were part of the information used by a special faculty committee which recently studied and proposed new general education requirements.

    With the fall semester of the 1996-97 academic year, these new university-wide general education requirements, which include more specific outcomes expectations in communications and quantitative reasoning, became effective. The general education assessment program is now in the process of shifting its focus to analysis of the work being done in the relevant freshman and sophomore courses. We are seeking to develop suitable measurements to help us evaluate both the success of the new curricula and the student achievements in the revised courses. Special emphasis will be placed on assessment involving the A and B level requirements in these two areas.

    The Quantitative Reasoning Assessment Project uses a pre-test/post-test methodology as the principal means of obtaining feedback. Students are assessed to determine competencies in (a) correctly reading and interpreting problems, (b) establishing appropriate mathematical models, (c) solving for the unknowns in mathematical models, and (d) interpreting the solution with the original context.

    The Communications Assessment Project has relied to this point on a portfolio methodology developed in the years since 1990. That portfolio technique was used to assess outcomes in four of the courses approved recently as meeting the new B level requirements in communications; Business 530, Psychology 225, Philosophy 253, and English 215. (Assessment results were not available at the time of compiling this report.) It is expected that additional assessment methods will also be used in the next several years.


    Institutional Surveys

    The University of Wisconsin Survey Center completed the fourth student survey during the spring semester of the 1995-96 academic year. The results of the survey were released in the fall of 1996-97. The survey was composed of two parts assessing student satisfaction with their overall UW-Madison experience and other detailed program experiences such as computer access and financial aid. The survey provides the university with invaluable student assessment information addressing topics related to instruction, course availability, career issues, advising, services and facilities, computer awareness. Over the last four years, results generated from the surveys have been instrumental in identifying many programmatic and institutional areas that need improvement, while highlighting other areas that are very effective in meeting service and curricular objectives.


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